![]() I also believe we are squarely in the trough of disappointment for the promises of live webinars.įor the remainder of this post, however, I’m going to assume that museums will continue to explore live video streams as part of their offering, even after we fully reopen museums. We must address how people are burning out by generating extreme quantities of new content with severely limited resources. We should debate about the opportunity of monetization and the merits of optimizing content for discovery. There are strategic conversations to be had about resourcing and developing digital capabilities across the organization to support this activity. We truly live in extraordinary times.Īs museum professionals, I think we should be critical of whether or not live webinars are an appropriate channel for programming. Impossibly, we are doing this despite a field-wide decimation of digital engagement teams. Museums have used it to increase online programming availability to new audiences, whether they are asking for it or not. ![]() We are finding poetic ways to tell our stories through live video streams. It is helping us connect with other people despite our unprecedented separation. We have turned to video conferencing systems like Zoom to continue meeting with our colleagues, convene conferences, and deliver online programming to audiences. It is also an inherently dehumanizing interface. Zoom has been a miracle for museums this past year. ![]() He publishes a weekly newsletter about emerging technologies and our cyborganic relationship with computation. By David Nuñez, Director of Technology and Digital Strategy at the MIT Museum and MCN Board member since 2019. ![]()
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